Seth Godin...marketing...permission marketing...What's next? The answer is: "Free Prize Inside."
"The next big marketing idea is a proven strategy for making your products or services so remarkable that they practically sell themselves... You don’t have to spend a fortune to create something cool that virtually sells itself...You don’t have to be a genius—you just need curiosity, initiative, and a strategy for overcoming resistance when you champion your idea. We’re all marketers now, no matter what our job titles. With Godin’s help, we can find the free prize that will transform our companies."
Source: Seth Godin's blog
Changing face of Europe
"European Union is changing faster and more dramatically than at any other time in its history. The admission of 10 mostly ex-communist eastern bloc states in May presents the economic and political alliance with enormous opportunities -- and places it under immense strain.
For the new members, joining the EU means instant access to one of the world's most competitive marketplaces. But it also has led to fears among some Europeans about the impact of immigration, cheap labor and goods from new members' markets -- and the possible rise of a federal "superstate."
Immigration: Europe on the move
"...the corporate world is now under siege from "karaoke capitalism" or institutionalized imitation, where copycat firms dominate."
"Competing in a world of karaoke capitalism is about daring to be different, it is about writing the songs of the future and not focusing on the tunes of the past..."
"How big media uses technology and the law to lockdown culture and control creativity?"
1. I'm a LAWRENCE LESSIG's fan.
2. LAWRENCE LESSIG has a new book: "Free Culture".
3. I wish you read it.
Lawrence Lessig's blog