Google+ The World 2 Come: My Favourite Brand: easyGroup

Tuesday, January 31, 2006

My Favourite Brand: easyGroup

Keywords: easyGroup, Stelios Haji-Ioannou

"The easyGroup is the private investment vehicle of Stelios, the serial entrepreneur. The easyGroup is the owner of the easy brand and licenses it to all of the easy branded businesses, including easyJet plc, the airline Stelios started in 1995 and in which he remains the largest single shareholder.

The easyGroup profits by either selling shares in the businesses or by licensing or franchising the brand to reputable partners. The easy brand currently operates more than a dozen industries mainly in travel, leisure, telecoms and personal finance."

Working to turn the world orange - The Banker

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