Google+ The World 2 Come: Book of the Week: "The Long Tail" by Chris Anderson

Wednesday, July 19, 2006

Book of the Week: "The Long Tail" by Chris Anderson

Keywords: The Long Tail

" 'The Long Tail' is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google."
Source: Amazon.com

Blogs:
The Long Tail

Audio:
The Media Center Show #64 - Chris Anderson - TPN
The Long Tail - Chris Anderson, Editor in Chief, Wired Magazine - PodTech.net
Interviewing Chris Anderson About the Long Tail - Instapundit.com
Chris Anderson - IT Conversations

See also:
Book of the Week - The World 2 Come

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