Keywords: search engine marketing (SEM)52-Page Data Guide on Engines, Keywords, Sites and Studies
"IT SOLVES A BASIC MARKETING need: connecting potential buyers to sellers. But until the recent past, search marketing has lived a low-profile life in the media and advertising world.
Today, however, it’s hard to ignore the stats: About 80% of internet traffic begins at a search engine, according to Harris Interactive, and DoubleClick reports 41% of web users use search for simple navigation, typing a query to find a brand rather than typing a URL directly into their browser.
And how the business has grown: the latest figures from Forrester indicate search marketing will be a $7 billion business this year. While it may not be as flashy as TV, search is one of the best ways to extend the life of a 30-second spot. Ignoring it is a stumble few marketers can afford, which is why Advertising Age has compiled its first comprehensive Fact Pack devoted to search marketing."
Source: AdAge.com
Blogs:
Pocketbook Statistics for Search Engine Marketing - SearchViews
News & Blogs:
Search Engine Marketing - Topix.net
Events/Conferences:
Search Engine Conferences - Search Engine Roundtable
Audio:
Daily SearchCast
See also:
Search - The World 2 Come
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